Prediction: In 5 years the TV as we know it will be obsolete and we will be watching everything online.

This may seem a bit extreme and hard to believe but more and more of us are downing our remote in favour of the mouse these days. As “on-demand” television increases in popularity and quality we can now watch our favourite programs as and when we want to – not when the TV Guide tells us to.

What with Sky+ and Virgin’s V+ we are already conditioned to watching our programs when it suits us and at unscheduled time-slots; therefore it is no big leap to do the same online. Without even looking at the stats, we know just from our own actions that watching video online is fast becoming the nation and even the world’s favourite pastime.

With so many people spending less time in front of the box, and more time in front of the computer it is in the interest of any savvy business owner to harness the power of online video. Where many business owners fall short is they have no idea what to include in their videos, and those that do, have no clue what to do with it once they’ve made it – let’s look at the first one.

I know Video Marketing Is Important – but what should my videos be about?

No matter whether you’re a corporate software company or you own and operate a small DIY corner shop you should never be short of ideas about what to include in your videos. The best way to tackle them is to do the following:

1. Ask yourself, colleagues, and even better your customers what the 5 most frequently asked questions are about your market.
2. Take each FAQ and record yourself on video answering the question in 60 seconds or so.

And that’s it. Already you will have 5 highly informative videos that answer the 5 most burning questions your potential customers will have about your business – and all done in 5 minutes.

OK, But Where Should I Submit My Videos? You Tube?

Just by creating your 5 videos you’ve done 90% more than all your competitors, but it’s no good just letting them sit and gather digital dust on your hard drive. Even if your competitors have started to create their own videos, chances are they just do the following:

1. Create a video.
2. Upload it to You Tube.
3. Grab the You Tube embed code and stick it on their website or blog.

Then they stop there. Depending on how comfortable you are on camera, it may have been a bid deal for you to jump on camera and talk openly about your business. I dragged my feet for years before I would turn the camera on myself – but it’s been the best skill I’ve learnt for my business.

Anyway, you’ve gone through the effort of creating these things so you may as well maximise the results of your efforts by doing as much as you can with your videos; here is what I suggest:

1. Read my article: How to Optimise Your Videos for a Page 1 Google Listing
2. Create your 5 FAQ videos
3. Upload the first one to You Tube
4. Grab the embed code and stick it on your website or blog (wherever you get the most traffic)
5. Create accounts and upload your video file to a dozen or so Video Directory sites inc. http://video.google.com, http://www.veoh.com, http://aol.video.com,  http://www.metacafe.com
6. Create accounts and upload your video file to a dozen or so Podcast Directories  (see here for a list: http://www.podcastingnews.com/topics/Podcast_Directory.html)
7. Transcribe each one of your videos and turn them into 2 – 3 articles
8. Create accounts and submit each article to 30+ article directory sites (see this blog post for my Article Marketing Video)
9. Create accounts at a dozen or so social bookmarking sites, grab the links to your videos, articles, and Podcasts and social bookmark each one to each account.
10. Create accounts at a dozen or so RSS Directories, grab the RSS feeds to your videos, articles, Podcasts, and Social bookmarking accounts and submit each feed to each account.
11. Watch as your videos rise up in the search engines.

This may seem like a lot of work to do for each video, and I wont’ lie to you, it is quite time consuming – especially on your first run. But once you have all your accounts created it shouldn’t take you longer than an hour or so per video. And when you consider that there is a very high chance your video will be on the front page of Google – thus be seen hundreds of times – it is completely worth it.

Want us to do it all for you? Click here…

Tags: backlinks, google rankings, internet marketing, internet sales, make money online, make more sales, marketing, one way backlinks, online marketing, search engine optimisation, SEO, traffic, video marketing, video optimisation, video ranked in Google, web marketing, web video marketing, you tube marketing

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