Why is this important? Well, as search engine marketers, we want to have a presence in the places on the web where the most clicks are happening. When I checked out the report I was pretty shocked at where Google stood next to the others:

Does this mean that Bing is set to over take Google in their traffic share? I would say no, you could argue that Google searchers may be more jaded about being shown ads so they don’t click on them.

Regardless of how you interpret these results, it’s nice to see Yahoo and Bing out doing Google at something   ;o)

You need to be able to answer questions like ‘where do the majority of your leads come from?’; and ‘how many leads did that newspaper advert bring you last month?’. Unless you are testing and tracking all of your marketing campaigns you don’t know how effective they really are. And if you don’t know how well each campaign is performing, how do you know whether to kill it dead or scale it up?

This is the beauty of marketing over the Internet – everything is so easy to track! With the correct tracking in place you can see how many people looked at your website last month, you can see how many people took the action that you wanted them to take (e.g. bought something, signed up to your mailing list etc.), you can see how long they stayed at your site, you can see if they are a unique visitor or a returning one – plus much more. What other marketing channel allows you such transparency in terms of the actions of your prospective customers?

With these kinds of metrics you can see precisely how effective the copy on your website is in bringing you new customers. For example, if you run an ecommerce site and get 1,000 visitors a month but only make 10 sales. This would give you a conversion rate of 1%, not that great, but armed with this knowledge you can work on improving this. You could first look at your keywords that you have optimised your pages for – perhaps the traffic you are getting is not as targeted as it could be. So I would have a look at my analytics stats to see which keywords are driving my traffic. If people searching for red widgets are finding your site but you only sell blue widgets then this would perhaps explain why a lot of your visitors weren’t buying.

After keywords, I would also look at my buying process. Is it confusing? Am I making my visitors jump through too many hoops before they can buy? I would analyse the buying process of say Amazon and see if I could emulate theirs somehow as I bet they have had tons of experts design their shopping cart process. If it only takes 3 clicks to buy something on Amazon, and it takes 12 clicks to buy something from your site – then people are likely to be dropping out of the buying process before you can close them. Holes in your shopping cart = less sales!

And this is just the start of what we can do. I haven’t even discussed split testing yet where you can test one marketing message against another – I’ll save that for another article. But I think you would agree there is a lot that we can test, track, and improve when looking at marketing over the internet. If we compare this to a more ‘traditional’ form of advertising like Yellow Pages we can quickly see how very limited they are in what we can track.

You call up the yellow book people and tell them that you want to run an advert. They ask what size you want to run and may or may not send you a template to fill in. You send it back and they run it in the next print. Ok, now what? You sit their waiting for your phone to ring. There is little else you CAN do. Other than asking every person that calls you how they heard about your business, you have no way of tracking the effectiveness of your Yellow Page placement.

Say you do question every person that calls you (which can actually put off some potential customers) and discover that last month you got 5 leads from the Yellow Pages, and managed to close 1 of them (aside: I have exaggerated these numbers as one business I spoke to got less than 5 leads in one year from the book!) But say you had a decent sized advert and you did get 5 leads, how do you work out the conversion rate of that advert? You don’t know how many people looked at your advert before they called you, so how do you measure the effectiveness of it – answer: you cant.

Perhaps you give the helpful Yellow Page sales guy a call that sold you the placement and tell him that you aren’t getting very good results. His solution? Buy a bigger ad!! So now you’ve increased your spend on an advertising channel without even knowing if your advert was that effective in the first place. All you will have done is turn a small poor performing advert into a large poor performing advert.

In fact the biggest problem with all print advertising (not just Yellow Pages) is that you aren’t able to track ‘impressions’ i.e. how many people SAW your advert. Unfortunately, without knowing how many people saw your advert before they took action – it is impossible to test, track, and thus improve your message.

Just to bring it back to the Internet for a moment, Google offers you a free tool so you can track how many impressions your website got. Therefore you will be able to see, for example, that after 100 impressions 2 people buy. So you tweak your marketing message on your homepage a little bit – for example, you might change the text on your buy button from “Buy Now” to “Add to Shopping Cart”. After another 100 impressions you can see that you now made 4 sales. This is powerful stuff; you literally just doubled your business from only changing a couple words.

Why is Pagerank important?  Pagerank is one of the deciding factors Google will use when deciding where in to rank your site and pages and is important in SEO.

How Is Page Rank Calculated?

When Google attempts to score your pages out of 10 it will look at ALL your inbound links; this includes links coming from your other pages as well as links coming from external pages. See below for the formula Google uses to calculate your PR.

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

It’s not necessary to understand exactly what this formula means. Rather, just understand that the amount of link juice a page has to vote with is slightly less than it’s own Pagerank (it’s own page rank * 0.85). This link juice is shared equally amongst all the pages that it links out to. Contrary to popular belief, you can not lose any pagerank by linking out to other internal or external pages. If one of your pages has a PR5 and you place a hundered outgoing links to another page – your pagerank will still be 5 and won’t be transferred. Just like if you’re at a board meeting; you know that if you have 1000 shares in the company and the guy next to you has 500 shares then your vote carries more weight. But you don’t lose any of your shares once you place you vote.

How Do I Increase My PageRank?

There are a couple of ways that you can increase your PageRank. You can either get more backlinks from external pages or you can add more pages to your site whilst better optimising your internal page structure. Each page immediately has a pagerank of 1 as soon as you create it, so it makes sense that the more pages you create the better PR you will receive.

However, there are some caveats to this rule. To receive the PR benefit of adding a new page to your site, the page does have to be indexed by Google for it to be counted. Also, the page has to be within your network of pages – meaning that it must link to and from another one of your pages. Of course, it makes most sense to link your new page to a page that you want to receive the highest pagerank on your site; perhaps the home page or one of your product pages.

You can not fabricate pagerank from clever internal linking but it can be wasted if not done correctly. For example, if you have a ‘hanging link’ – which occurs when you have an orphan page not linking from or two another one of your internal pages – then the pagerank of this page will be wasted.

It’s also important to note that the Google pagerank calculation is on a logarithmic scale – meaning that it is much much easier to go from a PR2 to a PR3 than it is to go from a PR6 to a PR7.

It’s difficult to look under the hood of Google’s PR system without getting overwhelmed with figures and metrics. Keep the following in mind and your PR will constantly be on the rise:

Keep adding one-way backlinks from sites with a good PR themselves.
Keep creating new pages ensuring they link to and from at least one other internal page on your site.

* www.yoursite.com
* yoursite.com
* www.yoursite.com/index.html
* yoursite.com/index.html

When either one of these is typed into an Internet browser they will all take you to the same place – straight to your homepage; therefore does it really matter which one you use in your backlink? Well not really. But whatever one you decide to use, you want to stick with it.

The next time that Google comes along to update the pagerank of your homepage you want to make sure that the majority of your backlinks are pointing to only one variation of your domain name so that you aren’t sharing your pagerank between all 4 variations.

For example, if you use all the above variations in your backlinks you might find that you have this problem:

* www.yoursite.com (PR1)
* yoursite.com (PR2)
* www.yoursite.com/index.html (PR1)
* yoursite.com/index.html (PR1)

When what you really want is this:

* www.yoursite.com (PR0)
* yoursite.com (PR4)
* www.yoursite.com/index.html (PR0)
* yoursite.com/index.html (PR0)

Whatever variation you decide to go with, you want to stick with it so that you can funnel all your pagerank to just one variation of your domain name.

To you and me, all 4 look the same in the browser, but to the search engine spiders they are 4 completely different web pages; so when evaluating the PR they look at each variation individually.
So the answer is that it doesn’t matter which variation you use in your backlinks – but choose one and stick with it so that you can get the PR of your homepage as high as possible.

When a new customer or client walks through your door….”ding”….or you get a phone call from someone wanting your products or services….”ring, ring” – do you ask them how they heard about you? How many of these people actually say, “oh, I found out about your from your website”. Probably not as many as that designer bloke who did your website promised you’d get.

So let’s look at 5 free methods to promote your website that you can do yourself to increase the web traffic to your business, thus bring in more customers.

1. Register your business and website with Google Places

If you click on the link below, Google will guide you through the signup process.

http://www.google.com/local/add/analyticsSplashPage

Be sure to add as much detail to your listing as you can e.g. your opening hours, photos etc.
If you can manage to get your listing up to 100% complete then you will stand a better chance of showing up in Google when someone is searching for your product or service.

2. Sign up to as many local business directories as you can

I have listed a few of the good ones below that you can start off with.

http://ukonlinedirectory.co.uk/

www.freeindex.co.uk
www.businesslinedirectory.co.uk
www.business-directory-uk.co.uk
www.uksmallbusinessdirectory.co.uk

They are all free to sign up with and list your business on and should get you a nice increase in web traffic to your business.
You can always find more free business directories by heading to Google and searching for ‘free business directories’.

3. Start participating in Business Forums

One of my favourite business forums is called Web Pro World

http://www.webproworld.com/webmaster-forum/register.php

Once you have created your account you can head over to your profile and fill in details about yourself and your business; make sure you put your website in the appropriate box on your profile page so that people can find you.

Next you will want to create a signature for yourself. This is the text that displays below every post you make in the forum. If you own an Italian restaurant in Milton Keynes then a good signature to have would be:

<a href=http://www.yourwebsite.com>Italian Restaurant in Milton Keynes</a>

If you copy that piece of code exactly and paste it into your signature then it will show up like this:

Italian Restaurant in Milton Keynes

Then the more posts that you make in the forum the more times your signature will display. Post enough and you will find a good increase in web traffic to your business.

4. Find blogs related to your market and post comments

When you’ve got the kids to bed and have a spare hour to yourself, rather than peruse through your Sky+ recordings for anything interesting, spend an hour or helping your business. No matter what market you are in, there are going to be hundreds of blogs out there on-topic that you can comment on.

If you own a tool hire shop then jump on Google and search for ‘DIY blog’ or ‘tools blog’ and you will see hundreds show up. Check a few of them out, pick an article that looks interesting, and post a comment giving your opinion on the article. Of course, make sure you put your website address in the website box, as well as your name and email address.

Even if the blog doesn’t target your area or even your country, it is still very worthwhile adding your 2 cents (and website). Google will notice that your website keeps appearing at all these relevant blogs and will send you more targeted traffic as a result.

5. Give your existing customers a reason to visit and tell others about your website

Other than to find out your contact details and location, are there any other reason why someone might want to look at your site? Probably not! So why not spend £50 or so and have some simple flyers made up. The flyers will tell people that they can get 15% off their next purchase. All they need to do is go to your website: www.yourwebsite.co.uk/15percent and they can print off a coupon to bring in next time. Stick a 6 or 12 month expiration date on the coupon.

So the next time someone walks in to your business….”ding”…and buys from you, staple their receipt to the flyer, or stick it in their bag with the goods.

This will do two things:

Firstly, there will be an incentive there for that customer to come back and buy from you again with their printed out coupon.
Secondly, when that customer gets home she will no doubt jump on Facebook (that’s what people do now). Whilst waiting for her friend to reply, she checks out her new purchase and comes across your flyer. Her friend still hasn’t replies so she opens a new tab in her browser and types in the web address on the flyer. Her friend finally replies asking what she’s up to….she will paste your voucher link into her Facebook feed and tell her friends about her recent purchase and the voucher etc. and BANG….you’ve just gone viral!

You can make it even easier for someone to share your voucher link on Facebook by having a ‘Share this on Facebook’ icon on your voucher page. But we are starting to get into a bit too much detail.  Send me a note if you’d like to know more about how to do this.

You may be thinking, yeah right, as if anyone would actually do that! Well believe me, they do…culture is changing, and Facebook is ALWAYS open in the background which means you are just one click away from going viral.

Another popular excuse I hear is that Facebook is great if you want to target teenage girls. But teenage girls aren’t likely to hire any tools from me. You’d be WRONG. The biggest growing Facebook demographic is 30 and 40+ so get on there and ride the wave!

So there are your 5 free traffic strategies aimed at helping local businesses, local business marketing. If you could come up with something more creative than just a voucher then you give people reason to spread your message, and you can instantly leverage their social networking influence.You now can

Perhaps your most important metric is profit? It is profit after all that can afford you the capital to grow your business. Wrong again. Now don’t get me wrong, these are all important numbers to know, but there is another metric that many business owners forget to calculate which to me is way more important than profit or turn-over – Average Customer Value (ACV).

The tragic thing is, you already have all the data you need to work out your customer lifetime value formula – you just need to take that last step of actually getting the calculator out. So how do you work out your ACV? You need to take your monthly turnover and divide that by the number of customers you have.

Average monthly turnover / average number of customers per month = ACV

Let’s look at an example. Darren owns a bike shop and last year, some months were better than others, but he had an average of 100 customers per month. After looking at his books he can see that last year he had a turnover of £240,000, or £20,000 per month. So let’s now enter these numbers into our calculation:

20,000 / 100 = 200

So from the sum above we can see that on average, every one of Darren’s customer is worth £200 to him. Some will spend thousands on one of his top end bikes, others will just come in for a puncture repair kit – but we’re talking averages here.

OK, so as wonderfully interesting as this is; how can Darren use this data to help grow his business?

Armed with this kind of powerful data, Darren can now start an Internet Marketing campaign with his eyes wide open. Rather than throwing some money at an SEO company (like us) and hoping it will result in more customers. Darren can now unequivocally say that for every £200 he spends on increasing his internet presence, he needs to acquire at least 1 new customer per month to his business in order to break even. Every new customer after that first one will be pure profit  ?

Similarly, when Darren looks at his internet stats next month and notices that he acquired 17 new customers via the internet, he knows that this increase to his customer base will, on average, be worth £3,400 to him…not a bad return on investment (ROI) from a £200 outlay.

Only by knowing the average customer value of your business can you truly know whether any trackable marketing campaign has worked; not just internet marketing. By understanding that 1 customer is worth £200, Darren can now look at other marketing strategies. And now knows that after spending £200, if he hasn’t seen his customer base increase by at least 1 – then he needs to scrap the campaign.You now can

The increased buzz around social media has created opportunities for some, and confusion for others. And where there’s confusion in business there will always be consultants; namely SMM Consultants. These guys promise to come in to your business and tell you what you need to do to, usually in the form of a report, to make your business social. Don’t get me wrong, some of these guys are great and very knowledgeable, but then they leave and all you have left is the report. You now have to find the resources to try and implement all this stuff. And the thing about building your social equity is that it can be very time consuming or worse, a waste of time without the proper research first.

So does this mean social media opportunities are only a viable option for massively resourced, large corporations with full time marketing departments? Not necessarily. Small to Medium Enterprises (SMEs) can see a good return on investment from a social media campaign in just 57 minutes per day. You just have to make sure that you spend your time wisely so that your campaign is as targeted to your market as you can make it.

The most common mistake when starting your social media campaign is to spread yourself too thinly. There are hundreds of social media sites out there and whilst it might be tempting to rush out and create accounts on all of them; I would strongly urge you to do some research first. Creating accounts at all these different places is the easy bit, keeping all these accounts pruned and up-to-date all at the same time would be a full time job!

So you need to dedicate 57 minutes per day to building your first campaign. Why 57 minutes? Well…It just sounds better than saying a full hour. I’ve laid out the steps below which will get you well on your way to starting your first SUCCESSFUL social media campaign. By successful I mean a campaign that could potentially provide you with dozens of fresh, hot, and more importantly, automated leads per day. Lets start with some research.

Step 1. Make a list of all the social media sites you can find. I have listed a few of the popular ones below that I recommend you should try first:

• Facebook
• Faceparty
• Gather
• Bebo
• LiveJournal
• Twitter
• MySpace
• aSmallWorld
• MyLOL

If you want more, check out this List of Social Media Sites on Wikipedia. Just be sure that whichever ones you check out cover the UK (or wherever your target market is located) as some social media sites are country specific.

Step 2. Check out each one and see what kind of following there is in your market or area. For example, if you have a restaurant in Luton then it will be well worth you checking to see if there are any Luton groups. If there is, then make a note of it and how many members there are etc and move onto the next one. If you’re struggling to find relevant groups for your market, then think about targeting specific groups that are in your target demographic.

For example, if you have an eCommerce site that sells wedding flowers to people in the UK, it might make sense to join a group based around the Desperate Housewives TV program. As arguably, this demographic would suit the wedding flower niche. Once you’ve been through 5 or 10 of the more popular sites, it should be pretty obvious which site is the best to start with for your market.

If after 20 minutes or so you can’t find at least 4 or 5 groups that make sense to your market and/or demographic – then move on the next site – this platform is obviously not suited to your type of business; but there are plenty out there that will be so keep looking.

Step 3. Sign up to the social media site that has the most activity / groups related to your business and fill in your profile as much as you can. There is usually a place where you can enter your bio and add a photo. Don’t just add a photo of your business logo or just write about your company in your bio. This needs to be personal, about you. People want to get to know about you before they check out your business.

Step 4. The majority of your 57 minutes per day will be spent creating content, joining groups, adding friends / following people, and adding your 2 cents to topics related to your business. You don’t have to, and nor should you, shamelessly plug your business in these discussions. If you are coming across as a real person knowledgeable in the particular topic, people will naturally be drawn to you and will check out your profile where they can find a link to your website and buy lots of your stuff.

Step 5. After a few weeks, you will notice that your traffic stats have increased (you are tracking your site analytics, right?) and that you are getting a ton of referrals from whatever social media site you have been spending time with. You can now reduce the amount of time to 2 or 3 times per week updating / cultivating your first profile. Your Social Equity on this first site should now be ticking along nicely bringing you new leads and customers daily. With your free 2 or 3 days you will spend the same 57 minutes on the second social media site on your list, where you of course, will rinse and repeat. When done right, your 57 minutes per day will eventually be spent cultivating 5 or 6 of these lead generating machines just enough to keep them ticking over. If one site goes bust, you will still have 4 or 5 others to keep you in the lifestyle that you have become accustomed – diversity and automation at it’s best.

It’s important that you are strict about your 57 minutes per day, no more no less, as this will make or break your first social media campaign. With a nice bit of social equity built up in your business, you won’t be a slave to any of those other expensive marketing strategies whether online of offline; you will have diversified your lead acquisition techniques; and you will have the unique position of being able to say…credit crunch? What credit crunch!?

I’d love to hear your progress in the comment box below if you decide to follow my 5 easy steps; which I hope you do.

By pointing all your internet backlinks to your homepage you may assume that when they get there they can find their own way around. This may be, but if we remember that a backlink is not just to help searchers find you, among other things – it is to pass on some link juice to your pages. This link juice will ultimately lead to an increase in Google page rank so don’t neglect your internal pages; why should your home page get all the love?

If you have paid attention to your internal linking structure, i.e. you have links on your home page that point to some internal content pages etc. then some of this link juice you sent to your homepage may find its way down to some of your internal pages. But, and this is important, when trying to make your backlinks look as natural as possible – what do you think looks more natural? Most of your backlinks pointing to your homepage, or most of your backlinks pointing to all your internal pages? We can answer that using an example:

Jack owns a garage, on the homepage of his site he has a few images of his shop and a little bit of text about the services he provides. He has a blog on his site which he updates weekly with new how-to’s to help people work on their own cars. Last week Jack made a new post about how to install a new clutch. His new article created a bit of buzz as he had step-by-step images to make it so that anyone was able to do it. Because of the quality of his post, he found that he was getting lots of other website and blogs about cars linking to his new post. Now, do you think these people were linking to his home page, or do you think they were linking directly to his great new post? Of course, they would link directly to the post to make it as easy for their readers as possible to find the article.

Google knows that this is how the internet works so when it finds a link on someone else’s site that deep links to one of your pages; it will give this type of link more weight. I haven’t heard anyone else talking about this; it is just what we have been finding from our own test results. But it also makes logical sense. This is why I will always point the majority of my backlinks to my internal pages where it makes sense to do so as it is telling Google that my CONTENT not just my site is what people are linking to. Google doesn’t care about great sites, they just want great content. They also don’t rank webSITES they rank webPAGES.

Have a different take on this? We’d love to hear you comments – we read them all.

The Title of Your Video

The title is probably THE most important attribute of your video that you need to optimise correctly. The balance must be just right so that you get the most amount of traffic from the search engines, whilst coming up with a title that makes people want to click on it. The best way I have found to do this is to take the keyword you are trying to rank your video for, and adapt it slightly to entice people to click.

For example, if I was an accountant in Enfield and I wanted my new video to show up in Google every time someone searched for:

“Accountant in Enfield”

Then I could quite easily just make my title “Accountant in Enfield”. This would be great for the search engines in making your video show up, and just the fact that it is a video means people will click on it; but you could quite easily add something more to the title to tickle people’s curiosity:

“Accountant in Enfield Reveals All His Secrets”

Just by adding these 4 little words you will engage a clicking frenzy on your video and send a swarm of potential customers straight to your video.

The description of your Video

This one’s probably equally as important as the Title, simply because when done correctly it will funnel your visitors straight to your website. Here is an example of a possible title:

“Watch as an accountant in Enfield reveals all his secrets that will save you thousands on your next tax return.”

This title is a pretty good start. It includes a call to action….we are telling people to watch. It also includes our keyword again “accountant in Enfield” which is always a must for your video description. But it is missing one key element – let’s have another go:

“http://www.JBaccountant.co.uk Watch as an accountant in Enfield reveals all his secrets that will save you thousands on your next tax return.”

You can see that we have added our website address to the front of the description this time – why? Well, on some Video Directory sites (like You Tube) this link at the very beginning will be live. This means, rather than you having to tell the viewer what your website is and hope they write it down. This way, they can just click this active link in your description and go immediately to your site. Very powerful.

The Keywords

This one’s not as important – but still a must at getting your videos seen by the most people. This is where you will enter your main keyword, and variations of your main keyword. So in this example we may decide on the following:

Accountant in Enfield, Enfield accountant, Enfield tax return, bookkeeper in Enfield, best Enfield accountant

Depending on the Video directory site you are submitting to, you want to try and go for 4 – 8 variations of your main keyword. Too many, and the video directory site may think you are trying to spam and not accept your submission. To few and you won’t be capturing all the traffic you can with your video.

Now that you know how to SEO your videos for a successful submission, you want to check out my next post which will tell you where to submit your videos.

This may seem a bit extreme and hard to believe but more and more of us are downing our remote in favour of the mouse these days. As “on-demand” television increases in popularity and quality we can now watch our favourite programs as and when we want to – not when the TV Guide tells us to.

What with Sky+ and Virgin’s V+ we are already conditioned to watching our programs when it suits us and at unscheduled time-slots; therefore it is no big leap to do the same online. Without even looking at the stats, we know just from our own actions that watching video online is fast becoming the nation and even the world’s favourite pastime.

With so many people spending less time in front of the box, and more time in front of the computer it is in the interest of any savvy business owner to harness the power of online video. Where many business owners fall short is they have no idea what to include in their videos, and those that do, have no clue what to do with it once they’ve made it – let’s look at the first one.

I know Video Marketing Is Important – but what should my videos be about?

No matter whether you’re a corporate software company or you own and operate a small DIY corner shop you should never be short of ideas about what to include in your videos. The best way to tackle them is to do the following:

1. Ask yourself, colleagues, and even better your customers what the 5 most frequently asked questions are about your market.
2. Take each FAQ and record yourself on video answering the question in 60 seconds or so.

And that’s it. Already you will have 5 highly informative videos that answer the 5 most burning questions your potential customers will have about your business – and all done in 5 minutes.

OK, But Where Should I Submit My Videos? You Tube?

Just by creating your 5 videos you’ve done 90% more than all your competitors, but it’s no good just letting them sit and gather digital dust on your hard drive. Even if your competitors have started to create their own videos, chances are they just do the following:

1. Create a video.
2. Upload it to You Tube.
3. Grab the You Tube embed code and stick it on their website or blog.

Then they stop there. Depending on how comfortable you are on camera, it may have been a bid deal for you to jump on camera and talk openly about your business. I dragged my feet for years before I would turn the camera on myself – but it’s been the best skill I’ve learnt for my business.

Anyway, you’ve gone through the effort of creating these things so you may as well maximise the results of your efforts by doing as much as you can with your videos; here is what I suggest:

1. Read my article: How to Optimise Your Videos for a Page 1 Google Listing
2. Create your 5 FAQ videos
3. Upload the first one to You Tube
4. Grab the embed code and stick it on your website or blog (wherever you get the most traffic)
5. Create accounts and upload your video file to a dozen or so Video Directory sites inc. http://video.google.com, http://www.veoh.com, http://aol.video.com,  http://www.metacafe.com
6. Create accounts and upload your video file to a dozen or so Podcast Directories  (see here for a list: http://www.podcastingnews.com/topics/Podcast_Directory.html)
7. Transcribe each one of your videos and turn them into 2 – 3 articles
8. Create accounts and submit each article to 30+ article directory sites (see this blog post for my Article Marketing Video)
9. Create accounts at a dozen or so social bookmarking sites, grab the links to your videos, articles, and Podcasts and social bookmark each one to each account.
10. Create accounts at a dozen or so RSS Directories, grab the RSS feeds to your videos, articles, Podcasts, and Social bookmarking accounts and submit each feed to each account.
11. Watch as your videos rise up in the search engines.

This may seem like a lot of work to do for each video, and I wont’ lie to you, it is quite time consuming – especially on your first run. But once you have all your accounts created it shouldn’t take you longer than an hour or so per video. And when you consider that there is a very high chance your video will be on the front page of Google – thus be seen hundreds of times – it is completely worth it.

Want us to do it all for you? Click here…